SEO report of cleanerplanetplan.com
Redirected to www.unilever.com/sustainable-living/
Sustainable Living | Unilever global company website
www.unilever.com/sustainable-living/
We all have a part to play in building a brighter future. What’s yours?#collectiveaction
Tasks
- Avoid using deprecated HTML tags.
SEO
URL
Domain : www.unilever.com/sustainable-living/
Character length : 36
Title
Sustainable Living | Unilever global company website
Description
We all have a part to play in building a brighter future. What’s yours?#collectiveaction
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol
Good! The OG (Open Graph) protocol is set on this website.
title: Sustainable Living
description: We all have a part to play in building a brighter future. What’s yours?#collectiveaction
image: https://www.unilever.com/Images/Madagasgar-children_990x557_tcm244-481436.jpg
url: https://www.unilever.com/sustainable-living/
type: website
site_name: Unilever global company website
Dublin Core
Dublin Core is not used
Underscores in the URLs
Error! Hyphen (-) is a better solution than underscore (_) in the URLs
- https://www.unilever.com/.. /printed_reports.html ("Printed reports")
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://unilever.com/robots.txt
https://unilever.com/robots.txt
| User-agent | Disallowed for the search engines |
|---|---|
| * |
|
Social
Social Engagement
Linkedin2029
Facebook Share0
Facebook Comments0
Content
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Sustainable Living | Unilever global company website
Character length : 52
Good! The title’s length is between 10 and 70 characters.
Character length : 52
Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 17%
Acceptable! The text / code ratio is between 15 and 25 percent.
Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 2 | 5 | 0 | 0 | 0 | 0 |
Heading structure in the source code
- <H1> Sustainable Living
- <H1> Sustainable growth: value + values.
- <H2> Discover how we are changing the way business is done
- <H2> Our Sustainable Living Report Hub
- <H2> Our strategy for sustainable business
- <H2> What matters to you
- <H2> News
Word cloud
- sustainable33
- unilever28
- business20
- reduce19
- products15
- living14
- water12
- waste12
- growth10
- improve10
- value10
- impact9
- health9
- values8
- report7
- sourcing7
- manufacturing7
- women7
- how7
- environmental7
- news7
- home7
- changing6
- positive6
- human6
- increase6
- improving6
- plan6
- energy6
- livelihoods6
- since6
- people6
- packaging6
- search5
- rights5
- consumer5
- source5
- opportunities5
- brands5
- investor5
- greenhouse5
- young5
- around5
- million5
- help5
- ghg4
- farmers4
- smallholder4
- factories4
- new4
- chain4
- safety4
- well-being4
- access4
- nutritional4
- hygiene4
- nutrition4
- oil4
- materials4
- working4
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| sustainable | |||
| unilever | |||
| business | |||
| reduce | |||
| products | |||
| living |
Two Word cloud
- find out10
- out more10
- sustainable living7
- our products6
- value values5
- water use4
Three Word cloud
- find out more4
- changing the way business4
- our sustainable living3
- than a billion people2
- raw materials sustainably2
- consumer use has2
404 Page
The website has no standard 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 20 images on this web page.
Alternate attributes for the following 9 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Alternate attributes for the following 9 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
- https://www.unilever.com/.. /Dove-inspires-a-new-generation-990x557_t...
- https://www.unilever.com/.. /Tomato-farmer-supplying-Knorr_990x557_tc...
- https://www.unilever.com/.. /global-renewable-energy-080517_tcm244-50...
- https://www.unilever.com/.. /global-water-smart-solutions-050517_tcm2...
- https://www.unilever.com/.. /global-brazil-recycling-plastics-040517_...
- https://www.unilever.com/.. /global-our-sustainable-agriculture-progr...
- https://www.unilever.com/Images/tea_farmer_990x557_tcm244-422868.jpg
- https://www.unilever.com/Images/egypt-3155_990x557_tcm244-424397.jpg
- https://www.unilever.com/.. /helping_young_entrepreneurs_990x557_tcm2...
Readability
Flesch–Kincaid Grade Level
7.50
Flesch Reading Ease
49.50
Coleman Liau Index
12.00
Automated Readability Index (ARI)
6.50
Dale–Chall Readability
7.00
SMOG Index
9.30
Spache Readibility
5.00
Number of letters
9751
Number of words
1794
Number of sentences
381
Average words per sentences
5
Number of syllables
3236
Syllables in words
3329
Average syllables in words
1.80
Number of words in first three syllables
426
Percentage of word / syllables
23.75
Words not in Dale-Chall easy-word list
771
Words not in Spache easy-word list
431
Technologies
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Number of HTTP resources
87
Number of source domains
21
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
List of render blocking javascript files
- https://www.unilever.com/.. /custom.modernizr.min.js
- https://www.unilever.com/resources/4.11.0.524/Styles/app.css
Speed test – Javascript
Javascript
Good! Just a few javascript files are detected on the website.
- https://www.unilever.com/resources/3.09.0.316/Scripts/vendor/custom.modernizr.min.js
- https://www.unilever.com/resources/3.09.0.316/Scripts/combined.min.js
File size of all javascript files combined
2.97MB
Javascript minifying
Great! The Javascript files are minified.
Speed test – CSS
CSS
Good! Just a few CSS files are used on this website.
- https://www.unilever.com/resources/3.09.0.316/Styles/app.css
File size of all css files combined
774.61KB
CSS minifying
Great! The CSS elements are minified.
Speed test – Compression
Uncompressed size of the of the HTML
200.17KB
Gzip compression
Error! By using Gzip you can save 20.5KB (70% compression) on your site.
- By compressing https://www.unilever.com/mobile_navigation.json you can save 20.5KB (70% compression rate)
Speed test – Browser cache
Number of static resources (image, JS, CSS)
66
Browser cache
The browser cache is not set correctly for all elements.
| URL | Duration |
|---|---|
| https://c.evidon.com/geo/country.js | Expiry time is not specified |
| https://m.addthisedge.com/.. /_ate.track.config_resp | 22 seconds |
| https://s7.addthis.com/js/300/addthis_widget.js | 10 minutes |
| https://www.unilever.com/.. /global-brazil-recycling-plastics-040517_... | 15 minutes |
| https://www.unilever.com/.. /global-guide-self-esteem-sign-260318_tcm... | 15 minutes |
| https://www.googletagmanager.com/gtm.js?id=GTM-TP4WJ2 | 15 minutes |
| https://www.unilever.com/.. /E_SDG%20goals_icons-individual-rgb-05_tc... | 15 minutes |
| https://www.unilever.com/.. /E_SDG%20goals_icons-individual-rgb-07_tc... | 15 minutes |
| https://www.unilever.com/.. /E_SDG%20goals_icons-individual-rgb-08_tc... | 15 minutes |
| https://www.unilever.com/.. /E_SDG%20goals_icons-individual-rgb-13_tc... | 15 minutes |
| https://www.unilever.com/.. /E_SDG%20goals_icons-individual-rgb-15_tc... | 15 minutes |
| https://www.unilever.com/.. /Sustainable-tea_990x557_tcm244-424181.jp... | 15 minutes |
| https://www.unilever.com/.. /Workers_in_a_factory_990x557_tcm244-4229... | 15 minutes |
| https://www.unilever.com/Images/careers_tcm244-515028.jpg | 15 minutes |
| https://www.unilever.com/.. /global-solar-panels-roof-260318_tcm244-5... | 15 minutes |
| https://www.unilever.com/.. /global-water-smart-solutions-050517_tcm2... | 15 minutes |
| https://www.unilever.com/.. /global-yea-Previous-winners-280417_tcm24... | 15 minutes |
| https://www.unilever.com/Images/investor-relations_tcm244-515029.jpg | 15 minutes |
| https://js-agent.newrelic.com/nr-1071.min.js | 2 hours |
| https://www.google-analytics.com/analytics.js | 2 hours |
| https://snap.licdn.com/li.lms-analytics/insight.min.js | 4.7 hours |
| https://www.unilever.com/.. /slp-sustainable-busisness-990x557_tcm244... | 2.1 days |
| https://www.unilever.com/.. /Global-Brazil-recycle-170517_tcm244-5064... | 3.2 days |
Speed test – Images
File size of all images combined
4.92MB
Image optimisation
All images are optimized.
Links
We found a total of 191 different links.
Internal links: 185
External links: 6
Internal links: 185
External links: 6
External links:
| Link text (anchor) | Link strength |
|---|---|
| YouTube | |
| Cookie policy | |
| Privacy policy |
Internal links:
Website security
IP
23.0.41.111
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.
Icons
Favicon
Good! The website uses favicon.
Typos
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